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TikTok Campaign

Together with ProJuventute, we produced TikTok videos in August and September 2022. Our aim is to reach out to young people on the platform they use most and raise awareness of various mental health diagnoses through creative videos. As of October 2022, all videos together have over 700,000 views, of which over 100,000 are from individual profiles. The videos are only available in Swiss German.


In addition, our three ambassadors have written texts in collaboration with ProJuventute experts, which address parents in particular.

Depressionen bei Kindern und Jugendlichen

Mein Kind verletzt sich selbst

Essstörungen - wie können Eltern helfen

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